Exercise 4.5: Signifier – Signified

Find an advert from a magazine, newspaper or the internet, which has some clearly identifiable signs. Using the example above to help you, list the signs. What are the signifiers? What is signified? Read Barthes’ essay to help clarify your understanding of these principles. You might find Barthes hard going at first, but please persevere. The way in which meaning is constructed in an image is directly relevant to photographic practice.